Imprint, Data Privacy & Disclaimer


Online Credits/
Company Information
SalzburgerLand Tourismus GmbH
Wiener Bundesstrasse 23
A-5300 Hallwang
Tel.: +43 662 6688-0
Fax: +43 662 6688-66
Managing Director Leo Bauernberger, MBA
Commercial Registry Number 59461v
Commercial Jurisdiction Landesgericht Salzburg
Overseeing Authority Bezirkshauptmannschaft Salzburg-Umgebung
Chamber Affiliation Salzburg Chamber of Commerce
Division of the Book & Media Sector Commercial enterprise per § 103 par. 1 lit. B line 25 GewO 1973
Fachgruppe der Reisebüros Commercial travel agency per § 94 line 56 GewO 1994, Scope per § 16 par.1 GewO 1994.
Business ABC of the Chamber of Commerce
Sales Tax I.D. No. ATU 33864903
Line of business Tourism promotion
Ownership 48% Local tourist associations
41% State of Salzburg
3% each: Chamber of Labor, Chamber of Commerce und Chamber of Agriculture
2% City of Salzburg
Mission Statement The website operated by Salzburger Land Tourismus GmbH is an Internet portal for the promotion and development of tourism in Salzburg.
Banking Information Konto 59436
BLZ 35000
Raiffeisenverband Salzburg
IBAN Code AT78 3500 0000 0005 9436
Online Dispute Resolution European Commission:


Technical implementation: Conecto

Information requirements according to Art. 13 EU General Data Protection Regulation (GDPR)

The processing of personal data takes place on behalf of Salzburger Land Tourismus GmbH, Wiener Bundesstraße 23, 5300 Hallwang (Tel: +43 662 6688-0, The data protection officer of Salzburger Land Tourismus can be reached at

As a rule, we do not collect any personal data when you use our website. If you contact us using the contact forms provided or subscribe to our newsletter, your email address and your other personal data will only be used for individual correspondence in response to your inquiry and, if necessary, for sending direct advertising by post. The data will not be passed on to third parties without your consent, unless this is required by law or necessary for the fulfillment of your request or order. For this reason, data is passed on to tourism associations in the region you have selected or to individual tourism businesses in the respective region so that they can provide you with the offers you have requested. This processing is carried out on the legal basis of pre-contractual measures (Art. 6 (1) b DSGVO) or the legitimate interest of Salzburger Land Tourismus for sending direct advertising (Art. 6 (1) f DSGVO). Likewise, data will be passed on to logistics partners for the dispatch of information material requested by you. In addition, the data is passed on to order processors who work exclusively on the instructions of Salzburger Land Tourismus GmbH, do not use the data for their own purposes and are bound by their own agreements to the data protection obligations of the General Data Protection Regulation.

You have the right to information, correction and deletion of the data, the right to restrict processing, to object to processing (in particular the objection to the sending of direct advertising) and the right to lodge a complaint with a supervisory authority.

Web server logs

When you access our websites, information about the access (date, time, page viewed, IP address) is stored as log files on our server. We do this for the legitimate interest of monitoring the technical operation, optimizing our information offering and detecting attacks on our website. This data is evaluated by us exclusively for our own statistical purposes, in anonymous form.

The IP address is already anonymized on our server.

General inquiries

The data of your request (name, contact details, content of the request, history of previous contacts with us), which you send via the contact form or to us by email are processed by us for customer service (pre-contractual measures) and for marketing purposes (legitimate interest in sending direct mail advertising). Your data will be deleted by us 3 years after your last request, unless there are legal obligations to retain the data.

Newsletter subscription

The newsletter will only be sent with your express consent by entering your mail address and clicking the “Subscribe” button and clicking the confirmation link in the confirmation mail that is then sent automatically (double opt-in). The processing of the e-mail address is required for sending the newsletter. In addition, we process information about the use of the newsletter, such as data about clicked links and opened articles.

Each newsletter contains an option to unsubscribe. The revocation does not affect the legal basis that applied until the revocation.

Your data will be stored until revocation or unsubscription from the newsletter.

Customer area

The data you enter is processed for the purpose of customer service, to give you extended access to the information offered on the website (e.g. your order history).

Furthermore, the processing takes place for legitimate interest in the postal dispatch of direct advertising. Your data will be deleted no later than 3 years after expiry of the statutory retention obligations. Your access to the customer portal is automatically deleted two years after your last login to the customer portal.

Content Delivery Network


We use a so-called “Content Delivery Network” (CDN), offered by Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, Luxembourg 1855, Luxembourg, a subsidiary of, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA. Amazon is certified under the Data Privacy Framework between the European Union and the USA ( Therefore, in accordance with Art. 45 DSGVO, no additional legal basis is required for a transfer to a country outside the European Union is required.

A CDN is a service with the help of which contents of our online offer, in particular large media files, such as graphics or scripts are delivered more quickly with the help of regionally distributed servers connected via the Internet. User data is processed solely for the aforementioned purposes and to maintain the security and functionality of the CDN. The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis as well as optimization of our online offer according to Art. 6 para. 1 lit. f. DSGVO.

For more information, please see Amazon’s privacy policy:

Foreign content

Typekit fonts from Adobe

We use external “Typekit” fonts from the provider Adobe Systems Software Ireland Limited, 6 Riverwalk Citywest Business Campus Dublin 24, Republic of Ireland, on the basis of our
legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. DSGVO). Adobe is certified under the Data Privacy Framework between the European Union and the USA ( Therefore, pursuant to Article 45 of the GDPR, no additional legal basis is required for a transfer to a country outside the European Union.

Third party tracking on our website

The number of readers of our individual blog articles is sent via a tracking pixel to the website, where corresponding, anonymized statistics about the most frequently read blogs in Austria are created. No personal data is collected in the process, and the IP address of the browser is not stored. You can find the privacy statement of at


This website uses cookies and products of the company Adform A/S (Ad Server, DSP and DMP) for target group oriented advertising in joint processing iSd Art. 26 DSGVO with Austria Advertising ( For this purpose, various parameters (pages viewed, device type, geographical origin, websites last visited) are recorded and visitors are grouped into different segments. Statistical analyses are then used to find similar people in the global Adform cookie pool in order to address them with targeted advertising for Austrian tourism offers. Where appropriate, these “lookalikes” are made available to our cooperation partner Österreich Werbung for Austrian tourism. Further information on Adform can be found at the following address:
To exercise your data protection rights pursuant to Art. 15 – 21 DSGVO, you can contact us at You can also assert your claims against Österreich Werbung.

Österreich Werbung
Vordere Zollamtsstraße 13, 1030 Vienna, Austria
Tel.: +43 1 588 66-0
Fax: +43 1 588 66-40

On this page you will also find an opt-out option. Data that has been stored by Adform about you can be viewed at can be deleted.


This website uses spoteffects to measure the advertising effectiveness of TV on websites. spoteffects is a service of XAD spoteffects GmbH, Saarstr. 7, D – 80797 Munich. spoteffects uses the open source web tracking tool Piwik to collect the web tracking data of a website. Piwik uses cookies to recognize a visitor. A visitor cookie is set for a period of 13 months.
The IP addresses of the browser are shortened and hashed, so that no conclusions can be drawn about households or persons. You will also find an opt-out option on this page.


You can give your consent to the use of cookie-based third-party tracking features on our website here Privacy settings or revoke it. For this setting to be permanently saved, your browser must accept cookies.

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