Imprint, Data Privacy & Disclaimer


Online Credits/
Company Information
SalzburgerLand Tourismus GmbH
Wiener Bundesstrasse 23
A-5300 Hallwang
Tel.: +43 662 6688-0
Fax: +43 662 6688-66
Managing Director Leo Bauernberger, MBA
Commercial Registry Number 59461v
Commercial Jurisdiction Landesgericht Salzburg
Overseeing Authority Bezirkshauptmannschaft Salzburg-Umgebung
Chamber Affiliation Salzburg Chamber of Commerce
Division of the Book & Media Sector Commercial enterprise per § 103 par. 1 lit. B line 25 GewO 1973
Fachgruppe der Reisebüros Commercial travel agency per § 94 line 56 GewO 1994, Scope per § 16 par.1 GewO 1994.
Business ABC of the Chamber of Commerce
Sales Tax I.D. No. ATU 33864903
Line of business Tourism promotion
Ownership 48% Local tourist associations
41% State of Salzburg
3% each: Chamber of Labor, Chamber of Commerce und Chamber of Agriculture
2% City of Salzburg
Mission Statement The website operated by Salzburger Land Tourismus GmbH is an Internet portal for the promotion and development of tourism in Salzburg.
Banking Information Konto 59436
BLZ 35000
Raiffeisenverband Salzburg
IBAN Code AT78 3500 0000 0005 9436
Online Dispute Resolution European Commission:


Technical implementation: Conecto

Information requirements according to Art. 13 EU General Data Protection Regulation (GDPR)

The processing of personal data is carried out on behalf of Salzburger Land Tourismus GmbH, Wiener Bundesstraße 23, 5300 Hallwang (Tel: +43 662 6688-0, The data protection officer at Salzburger Land Tourismus can be reached at

As a rule, we do not collect any personal data when you use our website. If you contact us using the contact forms provided or subscribe to our newsletter, your email address and other personal data will only be used for individual correspondence to answer your enquiry and, if necessary, for sending direct advertising by post. Your data will not be passed on to third parties without your consent unless this is required by law or necessary for the fulfilment of your enquiry or order. For this reason, data is passed on to tourism associations in the region you have selected or to individual tourism businesses in the respective region so that they can provide you with the offers you have requested. This processing is carried out on the legal basis of pre-contractual measures (Art. 6 (1) b GDPR) or the legitimate interest of Salzburger Land Tourismus for sending direct advertising (Art. 6 (1) f GDPR). Likewise, data is passed on to logistics partners for the dispatch of information material requested by you. In addition, the data is passed on to order processors who work exclusively on the instructions of Salzburger Land Tourismus GmbH, do not use the data for their own purposes and are bound by their own agreements to the data protection obligations of the General Data Protection Regulation.

You have the right to information, correction and deletion of data, the right to restriction of processing, to object to processing (in particular the objection to the sending of direct advertising) and the right to complain to a supervisory authority.

Web server logs

When you access our website, information about the access (date, time, page viewed, IP address) is stored as log files on our server. We do this for the legitimate interest of monitoring technical operations, optimising our information offering and detecting attacks on our website. We evaluate this data in anonymised form exclusively for our own statistical purposes.

The IP address is already anonymised on our server.

General inquiries

The data of your enquiry (name, contact details, content of the enquiry, history of previous contacts with us), which you send via the contact form or to us by email are processed by us for customer care (pre-contractual measures) and for marketing purposes (legitimate interest in sending direct advertising by post). Your data will be deleted by us 3 years after your last request, unless there are legal obligations to retain the data.

Newsletter subscription

The newsletter will only be sent with your express consent by entering your e-mail address and clicking the “Subscribe” button and clicking the confirmation link in the confirmation e-mail that is then sent automatically (double opt-in). The processing of the e-mail address is necessary for sending the newsletter. In addition, we process information about the use of the newsletter such as data about clicked links and opened articles.

Each newsletter contains an option to unsubscribe. The revocation does not affect the legal basis that applied until the revocation.

Your data will be stored until revocation or unsubscription from the newsletter.

Customer area

The data you enter is processed for the purpose of customer service, to give you extended access to the information offered on the website (e.g. your order history).

Furthermore, the processing takes place for legitimate interest in sending direct advertising by post. Your data will be deleted no later than 3 years after expiry of the statutory retention obligations. Your access to the customer portal is automatically deleted two years after your last login to the customer portal.

Content Delivery Network


We use a so-called “Content Delivery Network” (CDN), offered by Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, Luxembourg 1855, Luxembourg, a subsidiary of, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA. Amazon is certified under the Data Privacy Framework between the European Union and the USA ( Therefore, in accordance with Art. 45 of the GDPR, no additional legal basis is required for a transfer to a country outside the European Union.

A CDN is a service with the help of which the contents of our online offer, in particular large media files such as graphics or scripts, are delivered more quickly with the help of regionally distributed servers connected via the Internet. User data is processed solely for the aforementioned purposes and to maintain the security and functionality of the CDN. The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimisation of our online offer pursuant to Art. 6 (1) f GDPR.

For more information, please see Amazon’s privacy policy:

Foreign content

Typekit fonts from Adobe

We use external “Typekit” fonts from the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk Citywest Business Campus Dublin 24, Republic of Ireland, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 (1) f GDPR). Adobe is certified under the Data Privacy Framework between the European Union and the USA ( Therefore, in accordance with Article 45 of the GDPR, no additional legal basis is required for a transfer to a country outside the European Union.

Third party tracking on our website

The number of readers of our individual blog articles is sent via a tracking pixel to the website, where corresponding, anonymised statistics on the most frequently read blogs in Austria are compiled. No personal data is collected, the IP address of the browser is not stored. The data protection statement of can be found at


This website uses cookies and products by the company Adform A/S (Ad Server, DSP and DMP) for target group-oriented advertising in joint processing within the meaning of Art. 26 GDPR with the Austrian National Tourist Office ( For this purpose, various parameters (pages viewed, device type, geographical origin, websites last visited) are recorded and the visitors are grouped into different segments. With the help of statistical analyses, similar people are then found in the worldwide Adform cookie pool in order to address them with targeted advertising for Austrian tourism offers. These “lookalikes” may be made available to our cooperation partner, the Austrian National Tourist Office, for Austrian tourism. Further information on Adform is available at the following address:

To exercise your data protection rights pursuant to Art. 15-21 GDPR, you can contact us at You can also assert your claims against the Austrian National Tourist Office.

Austrian National Tourist Office
Vordere Zollamtsstraße 13, 1030 Vienna, Austria
Tel.: +43 1 588 66-0
Fax: +43 1 588 66-40

You will also find an opt-out option on this page. Data that Adform has stored about you can be viewed and deleted at


This website uses spoteffects to measure the advertising effectiveness of TV on websites. spoteffects is a service of XAD spoteffects GmbH, Saarstr. 7, D – 80797 Munich. spoteffects uses the open source web tracking tool Piwik to collect the web tracking data of a website. Piwik uses cookies to recognise a visitor. A visitor cookie is set for a period of 13 months. The IP addresses of the browser are shortened and hashed so that no conclusions can be drawn about households or persons. You will also find an opt-out option on this page.


You can give or withdraw your consent to the use of cookie-based third-party tracking features on our website here Privacy Settings. Your browser must accept cookies for this setting to be saved permanently.

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