Imprint, Data Privacy & Disclaimer

Imprint

Online Credits/ Company Information	SalzburgerLand Tourismus GmbH Wiener Bundesstrasse 23 A-5300 Hallwang Tel.: +43 662 6688-0 Fax: +43 662 6688-66 E-Mail: info@salzburgerland.com
Managing Director	Leo Bauernberger, MBA
Commercial Registry Number	59461v
Commercial Jurisdiction	Landesgericht Salzburg
Overseeing Authority	Bezirkshauptmannschaft Salzburg-Umgebung
Chamber Affiliation	Salzburg Chamber of Commerce
Division of the Book & Media Sector	Commercial enterprise per § 103 par. 1 lit. B line 25 GewO 1973
Fachgruppe der Reisebüros	Commercial travel agency per § 94 line 56 GewO 1994, Scope per § 16 par.1 GewO 1994. Business ABC of the Chamber of Commerce
Sales Tax I.D. No.	ATU 33864903
DVR-No.	0507440
Line of business	Tourism promotion
Ownership	48% Local tourist associations 41% State of Salzburg 3% each: Chamber of Labor, Chamber of Commerce und Chamber of Agriculture 2% City of Salzburg
Mission Statement	The website salzburgerland.com operated by Salzburger Land Tourismus GmbH is an Internet portal for the promotion and development of tourism in Salzburg.
Banking Information	Konto 59436 BLZ 35000 Raiffeisenverband Salzburg IBAN Code AT78 3500 0000 0005 9436 BIC Code RVSAAT2S
Online Dispute Resolution	European Commission: http://ec.europa.eu/consumers/odr/

Credits

Technical implementation: Conecto

Information obligations according to Art. 13 EU General Data Protection Regulation (DSGVO)

Valid from 22.01.2019 – Archived Version from 19.05.2018

When you access our website, information about access (date, time, viewed page, IP address) is stored as log files on our server. We do so for the legitimate interest of monitoring technical operations, optimising our information offerings and detecting attacks on our website. This data is evaluated by us exclusively for our own statistical purposes, in an anonymous form.

The IP address is already anonymous on our server.

Processing takes place on behalf of Salzburger Land Tourismus GmbH, Wiener Bundesstrasse 23, 5300 Hallwang (Tel: +43 662 6688-0, info@salzburgerland.com).
As a rule, no personal data is collected from us if you use our website. If you contact us via the provided contact forms or subscribe to our newsletter, your email address and other personal data will be used only for individual correspondence to answer your request and, if necessary, for the postal mailing of direct mail. The data will not be disclosed to third parties without your consent unless this is required by law or necessary for the fulfilment of your request or your order. For this reason, it will be forwarded to tourism associations in the region of your choice or to individual tourism businesses in the respective region, so that they can create the offers you want. This processing is based on the legal requirement for pre-contractual measures or the legitimate interest of Salzburger Land Tourismus for the dispatch of direct mail. Likewise, data is forwarded to logistic partners in order for the requested information material to be dispatched. In addition, the data will be passed on to processors who work exclusively on the instructions of Salzburger Land Tourismus GmbH, who do not use the data for their own purposes and who are bound by their own agreements to the data protection obligations of the General Data Protection Regulation.

You have the right to access, rectify and delete the data, the right to restrict processing, to object to processing (in particular, the opposition to sending direct mail) and the right to complain to a supervisory authority.

General Inquiries

The data related to your request (name, contact details, contents of the request, history of previous contacts with us) that you send via the contact form or to us by email will be used by us for customer service (pre-contractual measures) and for marketing purposes (legitimate interest in sending direct mail by post). Your data will be deleted by us 3 years after your last request, provided there are no legal obligations to retain the data.

Newsletter Registration

The newsletter will only be sent with your express consent by entering your e-mail address and clicking on the “Register” button and the confirmation link in the automatically sent confirmation e-mail (double opt-in).

Every newsletter contains a possibility to unsubscribe. The revocation does not affect the legal basis valid until the revocation.

Your data will be stored until cancellation or deregistration from the newsletter.

Customer information

The data you enter will be processed for the purpose of customer service in order to give you more access to the information offered on the website (for example, your order history).

Furthermore, the processing of legitimate interest in the postal delivery of direct mailing takes place. Your data will be deleted at the latest 3 years after expiry of the legal storage obligations. Your access to the customer portal will be automatically deleted two years after your last login to the customer portal.

Note on the use of cookies

This website uses software to analyse the use of the website. By analysing this data, valuable insights into the needs of users can be gained. These findings help to further improve the quality of the offer. In this context, so-called cookies are used. Cookies are text files that are stored on the visitor’s computer and thus allow the recognition of a visitor on an anonymous basis. Cookies can generally be rejected or deleted by appropriate browser settings.

At the bottom of this page, you may agree to revoke your consent to the use of cookie-based third-party tracking features on this site.

CONTENT DELIVERY NETWORK

Amazon

We use a Content Delivery Network (CDN) offered by Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA. Amazon is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation.

(https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active).

A CDN is a service that helps deliver content from our online offering, especially large media files, such as graphics or scripts, using regionally distributed servers connected to the internet. The processing of user data takes place solely for the aforementioned purposes and the maintenance of the security and functionality of the CDN. Use is made on the basis of our legitimate interests, i.e.interest in a safe and efficient provision, analysis and optimisation of our online offer acc. Art. 6 para. 1 lit. f. DSGVO.

For more information, see the Amazon Privacy Policy:

https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

FOREIGN CONTENT

Google fonts

For a better and uniform representation of our information offer on different terminals, we integrate the fonts (“Google fonts”) of the offerer Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Irland. A privacy policy can be found at https://www.google.com/policies/privacy/.

Google Services are offered by Google Ireland Limited. As far as a transmission to the USA takes place, we refer to the certification of Google USA (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). This means an adequate level of protection for your personal data on the basis of a decision by the European Commission Art. 45 DSGVO.

Typekit fonts from Adobe

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we set external typekit fonts from the provider Adobe Systems Software Ireland Limited, 4 -6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Adobe is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active)

Google Maps

This website uses Google Maps to display interactive maps and create driving directions. Google Maps is a map service provided byGoogle Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Irland. By using Google Maps, information about the use of this website, including your IP address and the (start) address entered as part of the route planning function, can be transferred to Google in the USA. If you visit a page on our website that contains Google Maps, your browser connects directly to Google’s servers. The map contents are transmitted by Google directly to your browser and are integrated into the website. Therefore, we have no control over the extent of the data collected by Google in this manner. According to our knowledge, data collected includes at least the following:

Date and time of visit to the website in question
Internet address or URL of the website accessed
IP address
(Start) Address entered in the route planning.

We have no influence on the further processing and use of the data by Google and therefore cannot accept any responsibility for this.

If you do not want Google to collect, process or use information about you through our website, you can disable JavaScript in your browser settings. However, you will not be able to use the map viewer in this case.

For information on the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights and setting options for protecting your privacy, please refer to the Google Privacy Policy (https://policies.google.com/privacy?hl=de).

YouTube

This website uses YouTube to display videos. YouTube is a video service from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Irland. By using YouTube, information about the use of this website may be transferred to Google in the US. When you visit a page on our website that contains YouTube videos, your browser establishes a direct connection to Google’s servers. The video is transmitted by Google directly to your browser and incorporated by this in the website. Therefore, we have no control over the extent of the data collected by Google in this manner. According to our knowledge data collected includes at least the following:

Date and time of visit to the website in question
Internet address or URL of the website accessed
IP address
Called video and the quality settings used.

We have no influence on the further processing and use of the data by Google and therefore cannot accept any responsibility for this. If you do not want Google to collect, process or use information about you through our website, you can disable JavaScript in your browser settings. However, in this case, you may not be able to use video playback.

For information on the purpose and scope of the data collection and further processing and use of the data by Google, as well as your rights and setting options for protecting your privacy, please refer to the Google Privacy Policy (https://policies.google.com/privacy?hl=de).

Vimeo

This website uses Vimeo to display high quality videos. Vimeo is a service of Vimeo Inc, New York, USA. Through the use of Vimeo, information about the use of this website can be transmitted to Vimeo in the USA. When you visit a page on our website that contains Vimeo videos, your browser establishes a direct connection to the servers of Vimeo. The video is transmitted by Vimeo directly to your browser and incorporated by this in the website. Therefore, we have no control over the amount of data collected by Vimeo in this way. According to our knowledge, data collected includes at least the following:

Date and time of visit to the website in question
Internet address or URL of the website accessed
IP address
Called video and the quality settings used

We have no influence on the further processing and use of data by Vimeo and therefore cannot accept any responsibility for this.

The purpose and scope of the data collection and the further processing and use of the data by Vimeo, as well as your rights in this regard and setting options for the protection of your privacy, can be found in the privacy notices of Vimeo (https://vimeo.com/privacy).

Facebook social plugins

We use social plugins (“plugins”) of the social network facebook.com, based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of article 6 paragraph 1 letter f DSGVO). These are operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (e.g. videos, graphics or text contributions) and can be recognised by one of the Facebook logos (white “f” on blue tile, the terms “like”, “like” or a “thumbs up” sign) or they are marked with the addition “Facebook Social Plugin”.

You can see how the individual social plugins look here:

https://developers.facebook.com/docs/plugins/

When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and is incorporated into the online offer. In the process, user profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore can only inform users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options for protecting the privacy of users, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and inconsistencies regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/.

The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices. Turning off the use of the data for promotional purposes stops the exploitation of advertising but not the collection of the data itself.

Twitter

Our online offering may include features and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. This includes content such as images, videos, or text and buttons that users utilise to promote their content, subscribe to content creators, or subscribe to our posts. If the users are members of the platform Twitter, Twitter can call up and for example assign content and functions to the profiles of the users there. The privacy policy of Twitter can be found at https://twitter.com/privacy. You can find an opt-out opportunity at https://twitter.com/personalization.

Twitter is certified under the Privacy Shield Agreement and offers thereby based on an adequacy decision of the EU Commission under Art. 45 GDPR a guarantee to comply with European data protection law or to have an adequate level of data protection. (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).

Instagram

Our online offering may also include functions and content of the service Instagram, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This includes content such as images, videos, or text and buttons that users utilise to promote their content, subscribe to the content creators, or subscribe to our posts. If the users are members of the platform Instagram, Instagram can call and for example assign content and functions to the profiles of the users there. Instagram is part of the Facebook group. Facebook is certified under the Privacy Shield Agreement and offers thereby based on an adequacy decision of the EU Commission under Art. 45 GDPR a guarantee to comply with European data protection law or to have an adequate level of data protection. (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
The Instagram privacy policy can be found at http://instagram.com/about/legal/privacy/.

WEB ANALYSIS AND TRACKING

Google Tag Manager

Our website uses Google Tag Manager. With Google Tag Manager, website tags can be managed from one interface. The Google Tag Manager tool itself is a domain free of cookies and does not collect personally identifiable information. The tool triggers other tags, which may collect data. Google Tag Manager does not access this data. If disabled at the domain or cookie level, it will remain in effect for all tracking tags implemented with Google Tag Manager.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Irland. The information generated by the Google cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google has joined the EU-US Privacy Shield Agreement and thus, according to the decision of the EU Commission or pursuant to Art. 45 GDPR, an adequate level of data protection exists in the processing of the data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, on behalf of the operator of this website to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install https://tools.google.com/dlpage/gaoptout?hl=dee.

For more information about Terms of Use and Privacy, please see the Google Analytics Terms or the Google Analytics Overview. We point out that on this website Google Analytics to the code “gat._anonymizeIp ();” was extended to ensure the anonymous collection of IP addresses (so-called IP masking).

TRACKING THIRD PARTIES ON OUR WEBSITE

Blogheim.at

The number of readers of our individual blog articles is sent via a pixel to the website https://www.blogheim.at, where corresponding, anonymous statistics about the most frequently read blogs in Austria are created. No personal data is collected and the IP address of the browser is not saved. The privacy statement of blogheim.at can be found at https://www.blogheim.at/agb.

Google DoubleClick / Google AdWords

We use the services of Google DoubleClick or Google AdWords to display or distribute online advertising. These services are provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Irland. Google DoubleClick recognises your visit to our website, and it also gives you online advertising for our offers on other sites. You can find an opt-out opportunity at https://adssettings.google.de

Facebook pixels

In some cases, we advertise on the social media platform Facebook. This is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). By clicking on this advertisement, you will be redirected to our own website. Through the information provided by Facebook Pixel, we can then check which ads were more successful and which were less successful. For this, it logs which pages of our website were viewed after clicking on the advertisement.

Facebook is certified under the Privacy Shield Agreement and based on an adequacy decision of the EU Commission under Art. 45 GDPR, guarantees to comply with European data protection law or to have an adequate level of data protection. (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options for protecting the privacy of users, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/

If a user is a Facebook member and does not want Facebook to collect data about him or her via this online offer and link it to his member data stored on Facebook, he or she must log out of Facebook and delete their cookies before using our online offer. Other settings and inconsistencies regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices. Turning off the use of the data for promotional purposes stops the exploitation of advertising but not the collection of the data itself.

Facebook Remarketing / Retargeting

Our pages include remarketing tags from the Facebook social network, 1601 South California Ave., Palo Alto, CA 94304, USA. When you visit our pages, the remarketing tags make a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. As a result, Facebook can assign the visit to our pages to your user account. We can use this information for the display of Facebook Ads. We point out that we, as the provider of the pages, are not aware of the content of the data transmitted and their use by Facebook. Further information can be found in Facebook’s privacy policy at https://www.facebook.com/about/privacy/.
Please click here to revoke your consent: https://www.facebook.com/ads/website_custom_audiences/

Twitter conversion tracking

We use the “visitor action pixel” of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (“Twitter”) on our website. With its help, we can track users’ actions after they’ve seen or clicked on a Twitter ad. This allows us to track the effectiveness of Twitter advertisements for statistical and market research purposes. The data collected in this way is anonymous for us, ie we do not see the personal data of individual users. However, this data is stored and processed by Twitter, which we inform you about according to our knowledge. Twitter may also link this information to their Twitter account and use it for their own promotional purposes, according to Twitter’s privacy policy https://twitter.com/privacy. You can enable Twitter and its affiliates to show advertisements on and off Twitter. A cookie may also be stored on your computer for these purposes.

For specific information about conversion tracking and privacy settings for custom ads, visit https://support.twitter.com/articles/20171528#.
You can change your privacy settings on Twitter in the Account Settings at http://twitter.com/account/settings.

Twitter is certified under the Privacy Shield Agreement and based on an adequacy decision of the EU Commission under Art. 45 GDPR, guarantees to comply with the European data protection law or to have an adequate level of data protection. (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).

Tracking from other third parties on our website

Our website uses targeting technologies from the following companies:

Outbrain – Opt-out – Datenschutzerklärung
Zebestof – Opt-out – Datenschutzerklärung
Adform – Opt-out/ Datenschutzerklärung

These are used to reach visitors to our website with targeted advertising. This is based on the use of cookies and the analysis of your behavior on our website.

Cookie-based features

You may agree or revoke your consent to the use of cookie-based third-party tracking features on our website. In order for this setting to be saved permanently, your browser must accept cookies.