Almdudler<\/b> and SalzburgerLand Tourismus Gesellschaft (SLTG) have been working together on the most varying marketing activities since 2007. For instance, Almdudler is a close partner in the Salzburg Alpine Summer<\/a><\/span> campaign.<\/p>\n SalzburgMilch<\/b> is a Tauern Cycle Path<\/a> partner, and has been a partner for the cycle path signage in SalzburgerLand since 1995.<\/span><\/p>\n Gasteiner Mineral Water<\/b> is showcased as a strategic partner in the Alpine Summer in SalzburgerLand campaign. Due to its purity and well-balanced mineralisation, the mineral water from the Hohe Tauern National Park is ideally suited for refreshment on the hiking trails in SalzburgerLand.<\/span><\/p>\n Wein & Co<\/b> has been a SLTG partner since 2013. Due to the cooperation, SalzburgerLand is able to arouse the desire among Wein & Co customers for a very enjoyable holiday along the Via Culinaria<\/a><\/span>. Areas of focus are direct marketing campaigns, POS activities, media relations as well as events for top customers.<\/p>\n A longstanding partnership within the scope of the Alpine Summer in SalzburgerLand, Bauernherbst (Harvest Festival)<\/a> and the leading culinary offers of the Via Culinaria links the <\/span>Stiegl Brewery<\/b> and SLTG. Furthermore, Stiegl has been a partner of the Eddy Merckx Classic<\/a><\/span>\u00a0since 2015.<\/p>\n The \u201cZipfer Tourism Prize\u201d, which annually honours innovative projects and ideas in the sphere of tourism, has been realised together with <\/span>Zipfer\/Brau Union AG<\/b>.<\/span><\/p>\n The \u201cAustria \u2013 Region of Delight\u201d culinary initiative known as <\/span>GenussRegion \u00d6sterreich<\/i><\/b> (GR\u00d6<\/b>) is a SLTG partner in the culinary sector. The GR\u00d6 specifically aims to highlight the importance of regional specialities and thereby to provide a contribution for attractive and future-oriented regions.<\/span><\/p>\n Regionalism that can be lived has always been anchored in the Spar philosophy. That is why the <\/span>Spar, Eurospar und Interspar<\/b> supermarket chains bring the Bauernherbst (Harvest Festival) into their markets. (Link Bauernherbst)<\/span><\/p>\n The cooperation with the confectionery <\/span>Berger Feinste Confiserie<\/b> meanwhile focuses on several topics in SalzburgerLand. In addition to the Via Culinaria, the cooperation also builds on the Alpine Summer in SalzburgerLand. The \u201cAlpine Summer Chocolate\u201d from Berger stems completely from local suppliers and herbs featured in the Alpine Summer in SalzburgerLand. As a result, the chocolate is showcased as a perfect image carrier for the herbal initiative sponsored by SalzburgerLand. (Link VC)<\/span><\/p>\n The <\/span>Society for Preservation of Traditional European Healing (TEH\u00ae)<\/b> has set the goal to extol the virtues of regional, traditional treatments, remedies and rituals, to deal with these aspects scientifically, to revive them and bring them to the general population. With salt from the Salzkammergut region and handpicked Salzburg herbs the TEH has created the new \u201cSalzburg Forest Salt\u201d, a seasoning which pampers the palate with the taste of the forest and mountain pastures.<\/span><\/p>\n Since 2009, <\/span>airberlin<\/b> has been the most frequented carrier from Germany to SalzburgerLand. Joint marketing campaigns on the German market aim to promote the attractive travel opportunity and to transport the touristic themes of SalzburgerLand.<\/span><\/p>\n Lufthansa \/ Austrian Airlines \/ Swiss International<\/b> \u2013 the three carriers under the Star Alliance are important strategic partners of SLTG. International study trips with tour operators, press representatives, collaborations with presentations and press conferences as well as joint workshops take centre stage in the cooperation. The important source markets from Central and Eastern Europe, Asia, the Middle East, Saudi Arabia, the USA and Scandinavia constitute the area of focus in this regard.<\/span><\/p>\n Ryanair<\/b> is an important strategic partner of SLTG. Since the spring of 2001 Ryanair has been flying to Salzburg Airport, and is therefore an important partner for incoming tourism in the city and province of Salzburg.<\/span><\/p>\n The <\/span>Dutch airline<\/b> Transavia<\/b> is an important carrier that directly links the Netherlands and Salzburg 17 times per week in the winter.<\/span><\/p>\n Turkish Airlines<\/b> is currently the world\u2019s fastest growing airline with about 280 destinations worldwide. They take advantage of the international hub Istanbul with excellent connections worldwide \u2013 but most notably to Asia, India and the Middle East.<\/span><\/p>\n Due to the important connections between cities, <\/span>Salzburg Airport<\/b><\/span> is an important strategic partner of SLTG and also relies on joint marketing in this regard.<\/p>\n The cooperation with <\/span>Austrian Federal Railways<\/b> (\u00d6BB)<\/b> ensures enhanced visibility of SalzburgerLand on Austria\u2019s rails and especially gets people in Eastern Austria in the mood for a holiday in SalzburgerLand.<\/span><\/p>\n The German railway <\/span>Deutsche Bahn (DB)<\/b> is an important strategic partner with the development of the tourism market in Germany. The attractive connections to SalzburgerLand provided by DB support the sustainable positioning of SalzburgerLand. Joint campaigns aimed at the important source market Germany as well as joint press and media relations take centre stage in the cooperation.<\/span><\/p>\n As a competence partner in Alpine skiing and Nordic sports sectors, the SalzburgerLand company <\/span>Atomic<\/b> actively supports SLTG in fields such as communication, product configuration and operative event implementation.<\/span><\/p>\n The competence of <\/span>Salomon <\/b>and SalzburgerLand in the mountain and outdoor sports sector is demonstrated through the joint or combined presence on existing and new communication platforms.<\/span><\/p>\n SLTG and the Zell am See-Kaprun region have been exclusive tourism partners of the German Bundesliga football team and Champions League participant <\/span>Bayer 04 Leverkusen<\/b><\/span> since July 2013. This cooperation complements and enhances the touristic presence of SalzburgerLand in the important source market North Rhine-Westphalia (NRW). In addition to the promotional presence, the partnership also enables important impulses in the sphere of business and fan tourism.<\/p>\n Within the scope of the partnership with the top football club <\/span>Red Bull Salzburg<\/b>, an information day for Salzburg\u2019s tourism professionals is arranged on a regular basis, or they are hosted in the Red Bull Arena during the \u201cSalzburg Bauernherbst Harvest Festival\u201d.<\/span><\/p>\n The intensive cooperation with <\/span>Eddy Merckx Cycles<\/b> in Belgium has been continued further. Founded by Eddy Merckx, the most successful racing cyclist of all time, the bike producer meanwhile markets his bicycles worldwide. In 2014, joint media collaborations were carried out, and the cycling destination SalzburgerLand was comprehensively integrated in the communication channels by Eddy Merckx Cycles with the cycling highlight Eddy Merckx Classic.<\/span><\/p>\n Within the scope of the initiative \u201cYour Ski Comeback in SalzburgerLand\u201d, <\/span>Netzwerk Winter<\/b> is an important partner that provides a substantial contribution towards creation of offers for those who are making a comeback in skiing.<\/span><\/p>\n The <\/span>Association of Salzburg Professional Ski Instructors & Snowboard Instructors<\/b> (SBSSV)<\/b> is a longstanding strategic partner<\/span> of SLTG and provides an important contribution to the offer of winter activities in SalzburgerLand. Within the scope of the initiative \u201cYour Ski Comeback in SalzburgerLand\u201d, Salzburg ski schools assume the vital task of professionally supporting the comeback of our guests in skiing.<\/span><\/p>\n SLTG has been an exclusive touristic competence partner since the opening of the <\/span>JEVER FUN SKI HALL Neuss<\/strong><\/a><\/span> in 2001, and utilises this cooperation for targeted marketing campaigns in North Rhine-Westphalia, the most important source state in Germany.<\/p>\n Together with its partner regions Zell am See-Kaprun, Gastein Valley and Saalbach Hinterglemm Leogang, SLTG has been an exclusive touristic partner of the <\/span>indoor ski slope in Moscow <\/b><\/a>since the beginning of 2009. The goal is to persuade new Russian guests to enjoy a winter holiday in SalzburgerLand by means of SalzburgerLand skiing festivals, 7,500 m\u00b2 of advertising panels and current holiday offers by Muscovite tour operators.<\/span><\/p>\nPartners from the transport carriers & arrival sector<\/h2>\n
Cooperation partners<\/span> from the sports and tourism sector<\/h2>\n