Generation Winter in SalzburgerLand

Generation Winter

THIS IS OUR TIME! Always and Forever

Great visionaries and courageous pioneers, passionate hosts and passionate mountaineers – they have all paved the way for a unique winter experience in SalzburgerLand. This experience is unique and close to nature, modern and sustainable. Here, you often hear people say "Winter sports are in our DNA. And yes, it's true - the love of winter is incomparable. A never-ending love story that forges a strong bond between the generations. The Winter Generation – that's all of us, those who preceded us and those who will follow us. But we are enjoying the here and now - winter and what it gives us.

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How wonderful it feels to share one’s special moments in life with others. The first ski tour of the year, a fantastic descent as the sun goes down and the stop-off afterwards. A romantic walk during Advent, a visit to a World Cup event and a fun toboggan run with the children. In SalzburgerLand there are many people who are truly “in love with winter”. And this is nothing new! For decades, the passion for skiing, cross-country skiing and curling has been actively pursued here.

The wintry mountains have always exerted a special fascination. Back in 1894, the Hohe Sonnblick was conquered on skis for the first time. In 1923, the first ski school opened its doors in SalzburgerLand, and six years later the steel edged skis were invented in Hallein. In 1958, the Alpine World Ski Championships took place in Bad Gastein with the very first live TV broadcast of a sporting event. This was followed in 1991 by an unforgettable World Championships in Saalbach, where people are already looking forward to the next edition in 2025.

All these pioneering achievements have ignited the fire for winter, and generations of outstanding winter sports enthusiasts such as Annemarie Moser-Pröll, Hermann Maier and Marcel Hirscher have constantly stoked it. They were and are an inspiration, incentive and role models all at the same time. They have made small mountain villages world-famous and contributed their part to the fact that 400 World Cup races have taken place in SalzburgerLand to date.

Children too love to conquer every snowy hill, race with and against each other and compete with the older ones. Grandfathers pass on their skills to their grandchildren while the sporting preferences, along with the lived traditions and customs contribute to the magic of this cold season.

It is a great love story that not only connects people with winter, but also with each other. Yesterday, today, tomorrow – it is this continuum that carries and strengthens the sense of togetherness of the Winter Generation. And this also connects locals and guests, as they share the same passion and understand each other very well.

Humans carry within them a constant longing for happiness. Winter can satisfy this longing – across both generations and borders. We associate winter with the happy memories of grandparents and parents, and our children will also remember the happiness in our eyes later during snowball fights, the fast ride on the Funslope and while building a snowman.

Generation Winter shares a passion that stands the test of time. It unites locals as well as our guests. And if you haven’t tried it yet, we recommend it – come join us!

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